Google's gradual cannibalization of Fitbit continues, with the tech giant confirming that it will shut down Fitbitcom However, the best fitness tracker the company has produced is still available - at least for now

A new banner has been placed above Fitbit's website, stating that the Fitbit store will transition to the Google Store starting October 1 Clicking on the link will take you to the wearables section of the Google Store, where you'll find a link that says, “You made it! The Google Store is your new home for all things Fitbit Shop below or get help with your Fitbit account”

For Fitbit fans, this is another step in the demise of the fitness tracking company, which was acquired by Google in 2022 Perhaps this is not surprising, considering that Google discontinued the web version of the Fitbit dashboard in early July, leading people to question whether they should even buy a Fitbit tracker

When the Google Pixel Watch 3 launched in August, Google's smartwatch inherited many of Fitbit's best holistic features It also spelled the end of the Fitbit smartwatch with the news that the Pixel Watch would be the main focus of Google's future smartwatches

Google praised Fitbit's technology in Google's new smartwatch

Google still seems to have plans for Fitbit “We are very committed to Fitbit and, more importantly, to the customers who use and rely on those products and technologies,” Google told our sister site Tech Radar in August [The Charge 6, Inspire 3, and Luxe are listed in the Google Store We're told that Google has no plans to produce its own versions of these fitness trackers However, that does not mean that Google is not working on something similar

For now, Google continues to sell the Fitbit Sense 2 and Fitbit Versa 4 smartwatches, but the company has confirmed that these will be the last Fitbit-branded smartwatches The company just released the Fitbit ACE LTE in May, designed for children, but that device is aimed at a different target market

If you're still anxious to get your hands on one of the best Fitbit devices available, check out our list of possibly the best Fitbit alternatives