Lululemon's Show Zero material can prevent visible sweat marks, but how does it actually work?

Lululemon's Show Zero material can prevent visible sweat marks, but how does it actually work?

There are very few sports where sharp clothing is the standard, and golf is one of them After playing 18 rounds of golf into the clubhouse (also known as the 19th hole) with neat and tidy golf shoes just as you would when you left home that day

Lululemon's ShowZero Golf Polo Shirt Limiting the appearance of sweat is intended to make that task a bit easier TheL98 Lululemon ShowZero Polo is the first Lululemon item designed with ShowZero material developed in-house by the brand

Lululemon fans know that there are some patented fabrics in the lululemon catalog But the ShowZero is also the first to keep golfers in mind — the buttery soft null fabric found in the famous alignment leggings 

It is made so that sweat marks do not penetrate even in the heat of summer The absorbed moisture also obviously "evaporates through the dough", so you stay dry and comfortable while you play

The ShowZero Polo uses an "innovative fabric structure" that sweats from the inside and prevents it from being visible to the outside

Lululemon's innovation lab worked with pga golfer and Lululemon ambassador Min Woo Lee to test the prototype and eventually produce the ShowZero material used in the polo The final structure is 46% nylon, 35% modal, and 19% elastane 

Lululemon already sells gear suitable for golf, from stretchy men's trousers to sporty women's skirts But if it works as advertised, ShowZero Polo sounds like the ultimate Lululemon item for the green

Even if lululemon expands the collection in the near future, it would not be surprising, especially if the ShowZero fabric works as advertised, but the material will release one star

more golf-centric clothing at launch seems like a smart moveA FairwayIQ study found that participation in sports increased significantly in 2023, with almost 3 in 1 of the US population engaged in golf in some way

The same study found that female participation was also increasing, so perhaps Show zero polo cuts for women could be in the pipeline That said, the golf gear and apparel market is very saturated

But if the Lululemon ShowZero Polo can't sweat as promised (even if the wearer himself is lying about the handicap), it's a game changer, and the Go

is a game changer

Categories