Are Samsung TVs losing popularity? Samsung's market dominance may be slow to loosen, but major Chinese TV manufacturers such as TCL and Hisense are gaining ground thanks to low-priced models like the Hisense U6 and TCL 6 series

According to data obtained from TrendForce by research firm Display Daily, shipments in 2023 will be 197 million units, the lowest in a decade, making TCL and Hisense increasingly popular [Hisense sold 27 million units, a 124% increase over 2022

Display Daily, in a report published in May of this year, discusses head-on how both Hisense and TCL have proven themselves to be major competitors in the LCD TV market Founded in 1981, TCL has a long history in this business but its displays have only begun to rise in popularity over the past five years due to competitive pricing and great features

According to Display Daily, the company's LCD business is a major factor, but newer products like the TCL Q7 QLED are proving to be just as good, offering modern products at great prices and keeping up with modern trends, just like Samsung and Sony

TCL has made a name for itself with its 6 series, which ranks among the best TVs year after year The QM8 mini-LED was also lauded for its outstanding gaming capabilities among our picks for Best Gaming TVs of 2023

The TV maker won the top two TV brands from Omdia's 2022 World TV Set Report, showing how far TCL has risen in market share and external acceptance in January, the C835 and C935 mini-LED 4K TVs won two CES Innovation Awards, proving that TCL is keeping up with Samsung and other major rival brands

While TCL's TVs have enjoyed success over the past five years or so, Hisense is just getting started; TCL has flourished over the past five years or so, while Hisense is just getting started Hisense is not known for offering outstanding display technology or picture quality, but rather for offering incredible value at a fraction of the price of the big brands

However, Hisense has made a dent in the global TV market this year, selling an estimated 27 million units For reference, Samsung outsold Hisense and TCL (and LG as well) with 363 million units, but still down 98% from the previous year

This shows not only Samsung's tremendous dominance over the market, but also how it appears to be slipping against more affordable and less tech-savvy competitors Hisense's U8H, a 55-inch, $700 mini-LED unit, is, as Nick Pino writes, "the best performing ULED TV I've ever seen in terms of brightness, contrast, and saturation"[17 [Hisense has also entered the laser projector market quite competitively with high-end models like the PX1-Pro and L9H While projectors may need a bit more time and technological upgrades to reach the heights of traditional TV sales, Hisense's innovation in this market is a welcome one that may prove difficult for Samsung and Sony to dampen There is no doubt that the company's success in this market is a result of the company's ability to create new products

According to TrendForce data, Samsung could see a 10% decline in TV sales this year, despite an impressive 153% YoY increase in QD-OLED TVs The company continues to show ample potential with game-changing technology, such as the TV Gaming Hub, the smart software that has made Samsung a success in the gaming category since its debut in 2022

Nevertheless, Samsung is still producing a number of award-winning TVs in 2023, such as the Samsung S95C OLED and Samsung QN90C QLED These TVs are arguably more expensive than the more successful models from Hisense and TCL, but despite their higher prices, they are widely popular

Should you buy TCL or Hisense for your next TV, according to data provided by TrendForce, TCL and Hisense each have a 13% market share compared to Samsung's 185%

If you are looking for a more affordable option, TCL and Hisense are both reputable brands with better price-to-performance ratios than rival Samsung TVs and are worth considering if you want the best budget TV On the other hand, if you want something a bit more upscale, Samsung's new QD-OLED TVs are formidable

It is unclear how much of an impact Hisense and TCL will have on the market in 2024, but it will be interesting to watch them slowly and surely rise to fame as Samsung takes a back seat to more affordable rivals