Google has long been a dominant force in search engine technology, accounting for nearly 90% of global searches Recently, it has fallen behind Microsoft's ChatGPT-enhanced Bing when it comes to incorporating AI-powered chatbots, but with the announcement of OpenAI's latest development, it may fall further behind

According to Gizmodo (via The Information), speculation that ChatGPT masthead OpenAI is working on its own web search product recently began circulating According to the report, the new service will partially utilize Microsoft's Bing search engine Microsoft is OpenAI's largest investor, having invested $10 billion in the platform late last year

Currently, AI-enhanced search engines can provide summarized answers to relatively complex questions These search engines typically employ AI tools such as ChatGPT, Perplexity, and Google's Gemini language model to generate these answers

The report does not specify whether the search engine will work closely with ChatGPT or whether it will be completely separate However, the report speculates that the search will function better than ChatGPT, but will be able to take advantage of the platform's detailed summarization capabilities

This may be unwelcome news for Google, which is in the midst of rolling out its AI chatbot, Gemini (and Gemini Plus), across all its products; according to TechCrunch, nearly 100 million people will be using ChatGPT every week by the end of 2023, resulting Google's search revenue declined in Alphabet's quarterly earnings report

In the report, Alphabet CEO Sundar Pichai said the company is "pleased with our continued strength in search and entered the era of Gemini, and the best is yet to come"

Microsoft CEO Satya Nadella said, "(Google) is the 800-pound gorilla in search And with our innovation, they will definitely want to come out and show that they can dance And we want people to know that we made them dance"

Microsoft was quick to integrate OpenAI technology into Bing last year after ChatGPT was widely adopted However, Microsoft's AI Bing chat ran into unexpected problems, with users reporting strange and irrelevant responses to queries in the chat This ultimately led the company to limit the length of chat responses

So far, Gemini's advanced features appear to outweigh Bing's enhancements, but it is in fierce competition with the most advanced model of open AI, the GPT-4 Turbo In a recent competition in the chatbot arena, Gemini Pro ranked second behind GPT-4 Turbo, with the remaining top five being OpenAI models

The report does not specify when this new search engine will debut At this time, see the latest AI news here