Apple Reportedly "Accelerating" Entry-Level Vision Pro - Price Could Be $2,000 Less

Apple Reportedly "Accelerating" Entry-Level Vision Pro - Price Could Be $2,000 Less

It will be a long time before an entry-level version of the Apple Vision Pro is available Industry insiders expect the second generation to be available in 2025 or 2026 However, that does not mean that Apple is not working behind the scenes to develop a more affordable MR headset

Apple aims to bring the cost of the Apple Vision Pro down from $3,500 to $1,500 How? Apple is apparently trying to go back to square one regarding one of the headset's most expensive components, the two 4K micro OLED displays

According to the headset's "bill of materials" breakdown, Apple estimates that each unit will cost approximately $1,542 to manufacture Of this $1,542, the Vision Pro's display accounts for a large percentage at $456 So, when it comes to making a more entry-level replacement, Apple would naturally start there The iPhone maker is reportedly researching ways to cut the price tag of the display by as much as 50%

According to The Elec, Apple is currently considering adding companies such as SeeYa and BOE to its display supply lineup, alongside Sony, its only existing micro-LED supplier relying on a single supplier can make the production process potential bottleneck, and Sony is likely working at maximum production capacity to meet Apple's shipping needs Spreading the work across multiple display manufacturers could reduce costs Of course, given Apple's high level of demand for quality control, it is possible that negotiations with SeeYa and BOE will not be successful and Apple will again turn to Sony as the exclusive supplier for the second generation Vision Pro

"Besides looking for a micro OLED supplier, Apple is also accelerating R&D for its second generation entry-level product XR to lower the cost of micro OLED displays," Levegnas explained in a post to X (formerly Twitter)

Earlier, Bloomberg's Mark Gurman said that Apple is similarly discussing downgrading some of the Vision Pro's technology and features to reduce costs These options include fewer cameras, lower-resolution screens, and iPhone-grade chips as opposed to the M-series chips found in MacBooks Gurman said the final device will likely be called something like Apple Vision or Apple Vision One Gurman says the final device will likely be named something like Apple Vision or Apple Vision One, indicating that it is related to the Apple Vision Pro

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