Apple is reportedly in talks with Google to include its Gemini artificial intelligence model in iPhones and other devices This would likely build on an existing multi-billion dollar search deal in which Google's AI would work alongside Apple's own model

As first revealed by Bloomberg's Mark Gurman, this would be one of the first blockbuster AI deals since Microsoft partnered with OpenAI to power Copilot

No deal has been signed yet, but the two companies are reportedly in talks about the possibility of Apple licensing the technology and incorporating an "on-device" model

Importantly, none of this has been confirmed by Apple or Google, and details are unknown It is also not clear which version of the Gemini model will be included However, Apple's stock price is up 26% so far in today's trading, and investors seem pleased

I suspect that it will include a smaller Gemini Nano that will bring the same functionality that Google offers in some Android devices

Artificial intelligence capabilities will be the next big differentiator for hardware in the coming years This will be most evident in cell phones and handheld devices, where speed and convenience are priorities

Being able to accurately summarize large documents, process multiple requests, or write better emails or text messages will be a significant time saver

If this integration goes beyond offering Gemini Nano to developers of apps for iOS, this would be by far the most important deal for Google Gemini, centered around its sometimes controversial approach to AI security, and would give Google a mobile AI would give it an edge

When Google announced its Gemini family of AI models late last year, it focused on mobile integration This included Nano, a language model that has many of the features of its bigger siblings, but is small enough to run easily on a cell phone

Apple also announced research to make it easier to run large language models on mobile devices, and has an MLX framework that can run a variety of open source models on macOS Something similar could be the basis for a Gemini deal

This could be a developer play, giving developers access to Gemini Nano, Apple's own models, and even a version of OpenAI's GPT model for integrating data into apps without sending it to the cloud

Many Android devices already incorporate the Gemini Nano and access Google Gemini cloud services for other features such as messaging help and Gemini apps

Another potential reason for this deal is that Apple is lagging behind other large tech companies in AI development and is choosing to acquire while building capabilities in-house Generative AI is expensive and time-consuming to train

While Apple has the resources, it has been cautious and slow to embark on major new technologies and only this month began mentioning AI as a feature of its devices

Apple has its own GPT, codenamed Ajax, which is used internally, but people using it told Bloomberg that it is not as good as Google's or OpenAI's models29]

Apple CEO Tim Cook also, promised investors that it would "unveil a major AI this year" and that it would "break new ground" in the field

and that it would "break new ground" in the field

and that it would "break new ground" in the field of AI

This will likely mean that generative AI will not only be built into Siri, iWork, and other applications, but also natively into phones, laptops, and tablets, with much of the heavy lifting being done "on the device"

With AI having such a big impact on its stock price (Alphabet soared on the rumor), Apple may not have wanted to be left behind; the best way to integrate AI into iOS 18 before WWDC was to sign a partnership agreement, which would have allowed the company to use AI as a tool for the company's own applications