More information has come in about the possibility of Apple and Google partnering to bring the search giant's generated artificial intelligence to the iPhone

It was already known through Bloombert's information that Apple and Google were in talks about including Google's Gemini AI model in Apple devices such as the iPhone, according to Bloomberg's Mark Gurman, Apple has licensed the Gemini model from Google, and Gemini could work "on-device" without relying on an Internet connection

The New York Times now has its own report on the talks between Apple and Google, citing a person who says he has knowledge of the talks The source said the talks are "preliminary" and that Apple is also talking to other companies about AI

This series of articles tells us that Apple wants to make it big in AI after falling behind many of its peer tech giants in the AI race Microsoft has invested in OpenAI and is using its model for its Copilot service Google's Gemini is a bit slower to market than OpenAI's ChatGPT and faces its own problems, but is well on its way to being integrated into all Google products Samsung, on the other hand, has shown its full commitment to AI and integrated this technology into its flagship Galaxy S24 phone in the form of the Galaxy Ai feature

Apple is only making promises about the future of AI At its annual shareholder meeting last month, Apple CEO Tim Cook said the company is preparing to unveil its future AI vision, but did not say when or how

It is widely believed that this year's iOS 18 update will make significant use of AI in bringing new features to the iPhone Expect iOS 18 to be previewed at Apple's annual developer conference, WWDC 2024, which will probably be held in June

Last month, when it was reported that Apple had canceled the Apple Car initiative, executives told at least some of those working on the project that they were moving on to generative AI work, which is currently important to Apple, according to reports at the time This was a signal that Apple, having spent billions of dollars on the Apple Car, saw more value in the future of AI than something with a large sunk cost

But now, the Times report suggests that perhaps Apple is further behind than the company wants to admit and needs the help of other generative AI platforms to catch up, or faces the possibility of being left behind forever

That said, there is still a chance for Apple to take advantage of any potential deal with Google After all, with over 2 billion devices in use worldwide, Google could benefit greatly from gaining access to these users It could also be an economic boon for search giant Google, given that the company's paid model Gemini charges $20 per month

However, Apple also wants to benefit because it provides access to its users And according to the Times, Apple and Google are negotiating an agreement in which Apple would get some form of revenue share for the revenue Google generates through its user base

For both Apple and Google, this is the right model: every time an iOS user enters a query into the default Google search engine in mobile Safari, Apple gets a share A deal involving generative AI could play out the same way

Of course, neither Apple nor Google have commented on their future plans, but if anything is certain, it seems more certain than ever that the two companies are looking to partner on AI for iOS