Amazon Prime Day is over, but the Black Friday shopping season has begun

Right now, Amazon has a 75-inch 4K TV from LG on sale for $989 You can get a 75-inch 4K TV with smart features and LG's quality assurance for a substantial savings of $210

LG TVs have long had a reputation for delivering very impressive picture quality in slim TVs And the LG 75UN7370PUE maintains that reputation, sporting features such as Active HDR, which provides scene-by-scene adjustments for a variety of high dynamic range formats

With its LED panel, this 70-inch TV may not be able to reproduce the jet blacks of LG's OLED TVs, but it offers a full range of other features

Not only does it use LG's sophisticated webOS smart TV interface with a quad-core processor, it is also compatible with Alexa and Apple HomeKit devices In other words, it could become the center of the smart home

Also, if you have an Apple device, you can easily stream content from your iPhone or iPad to this LG 4K TV using AirPlay 2 Another bonus is LG's Magic Remote with motion control and voice control

Be sure to check out our roundup of the best Black Friday deals so far to get the biggest discounts on TVs, laptops, headphones, and more